Are you invisible on the internet?

Last week I was on a mastermind call with a room full of tech founders and real estate leaders. The kind of room where nobody’s selling and everybody’s sharing.

One of them asked a question that stopped the conversation cold:

“Are you invisible on the internet?”

Then the follow-up: when’s the last time you Googled yourself?

I did it right there on the call. So did half the room.

Here’s what I want you thinking about this week.

When a past client, a referral, or a stranger types your name into Google — what do they find?

Do they find you? Your phone number, your office, your website, your face, your reviews?

Or do they find your Realtor.com profile? Your Zillow profile? A platform that’s monetizing your name to sell leads to other agents?

Because here’s the part that hit me: Google Business Profile is free. And once it’s live, when someone Googles you, you control what they see first — your brand, your contact info, your reviews, your listings. Not a portal trying to redirect them somewhere else.

This isn’t a lead gen hack. This is hygiene. It’s the digital equivalent of having a sign in your yard.

If you don’t own your name on Google, somebody else is.

Here’s the 15-minute fix.

1. Google yourself first.

Open an incognito tab. Search your full name + “real estate” + your city. See what a stranger sees. If you don’t like the answer, keep reading.

2. Go to google.com/business and claim your profile.

It’s free. You’ll verify by phone or postcard.

3. Fill it out completely.

Business name, category (Real Estate Agent), service area, hours, phone, website. Don’t skip fields — Google rewards complete profiles in search rankings.

4. Add photos.

Headshot, your office, recent listings, you with clients at closings. Minimum 10. Google’s algorithm favors profiles with fresh visual content.

5. Write your “from the business” section like a human.

Not a bio. Who you serve, where you serve them, what makes you different. Three sentences. Done.

6. Ask your last 5 closed clients for a Google review this week.

Send them the direct review link from your dashboard. Five reviews is the threshold where your profile starts showing up in local “real estate agent near me” searches.

7. Post once a week.

New listing, just sold, market update, neighborhood spotlight. Treat it like a free billboard, because it is.

That’s the whole assignment. Most agents won’t do it. The ones who do will own their name in search within 60 days.

We’ll keep bringing the rooms back home. That’s the deal.

Building with you, Austin Sizemore

Austin Sizemore is the CEO & Founder of Austin Sizemore Companiesand CEO & Team Leader of Keller Williams Realty Metro Atlanta — a market center, a producing sales team, and the operating systems behind them.