Field Notes
Essays from the operator’s chair.
Recruiting, retention, and leverage — written from inside a 260-agent market center and a producing team, not the cheap seats. One idea, every week.
8 of 8 essays shown
Is AI your first hire now?
The model says your first hire is an assistant. What if AI takes the admin — so the first human you hire starts at the part that can’t be replaced?
Jul 2026 · 9 minSystemsI used to be the bottleneck in my own business
I ran AI like a wing-woman for two years. Then I spent one weekend rebuilding it into a team — eight desks, each with its own files, its own context, its own job.
Jun 2026 · 13 minListingsThe agent who didn’t know I was listening
A hallway confession about listings — and the second-chance play that doesn’t care how long you’ve been in the business or how many people you know.
Jun 2026 · 13 minMindsetDown 29. Four minutes left. Sound familiar?
The Knicks came back from 29 down by playing the next possession. Your market is down too. Same playbook — five plays to run this quarter.
Jun 2026 · 10 minBrandStop picking a niche. Claim the one you already have.
Your niche isn’t a property type. It’s the rooms you’re already in — and hiding half of yourself is costing you deals every week.
Jun 2026 · 8 minStrategyMLS or portals — and what changes if the answer flips
The MLS is the engine, the portals are the storefront — and the agents who win the next decade are building the pipeline neither one can touch.
May 2026 · 7 minSalesThe four questions I stole in Austin, Texas
Four questions from a room full of the industry’s best that flip a consult from performing to asking — and the hardest move in the business: shut up and listen.
May 2026 · 4 minBrandAre you invisible on the internet?
When someone Googles your name, do they find you — or a portal monetizing your name to other agents? The 15-minute fix.
May 2026 · 3 minThe newsletter
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